Hello!
Curious and socially-conscious Marketing and Brand Designer with a focus on print and digital media for B2B and B2BC clients. Passionate about how design can influence positive behavior changes on an individual and a societal level, I also build brands in the arts, health, and wellness spaces.
Experience
Morningstar, Inc.
Design Lead, Marketing
October 2022 - Present
I am responsible for leading the marketing design for our suite of Retirement products. This includes designing research reports, e-mail templates, social media campaigns, and event and sales collateral. Additionally, I’ve partnered with the brand team as we introduce icon assets and updates to our B2B websites.
Arity
Senior Graphic Designer
May 2020–September 2022
I lead a team of designers in creating digital advertising campaigns, reports, e-mails, and visual assets for our website. I managed our brand assets and was a key communicator with our external agencies to maintain excellence, brand consistency, and evolve the brand as needed. I also collaborated with product designers on brand consistency within consumer-facing apps, dashboards, and the Pattern Library. In addition, I worked with leadership to guide Diversity, Equity and Inclusion efforts by creating content, facilitator guides, and hosting company-wide Inclusive Conversations.
Graphic Designer
February 2018–May 2020
Responsibilities included designing marketing materials for events, sales presentations, and visual assets as the brand evolves. Working alongside our digital team, I created a branded email templates and graphics for our digital marketing efforts.
William Blair & Company
Graphic Designer
July 2012–February 2018
Maintained brand consistency within print and web collateral including promotional and internal communications, event and conference environments, event photography, and direct mail pieces. I also managed relationships with our external vendors, and was responsible for conceptual work and oversight in regards to UX design initiatives.
Freelance Designer
May 2011–Present
Help new companies with the creation of logos and brand standards; typically resulting in an accompanying website and/or printed material.
Morningstar, Inc.
Graphic Design Intern
June 2011–June 2012
As an intern, I supported the Marketing team by creating and scheduling direct marketing items for print, and prepared images and HTML for e-mails and websites.
Education
The Starter League
HTML + CSS: Winter 2015
University of Illinois at Chicago
BFA in Graphic Design
Honor Roll: 2007–2012
Hochschule Luzern School of Art & Design / Fachklasse Grafik
Semester abroad in Graphic Design
Spring 2011
Community
Big Brothers Big Sisters
”Big Sister” Mentor since January 2019
The Happy Show
Volunteer: July 2013
With a team of local designers, I helped create the “uselessness is gorgeous” mural for the Chicago installation of Stefan Sagmeister’s The Happy Show.
Chicago Design Museum
Retail Committee Chair
June 2012 & June 2013
As the head of the retail committee, I assisted the board of directors with managing and organizing the pop-up museum store.
AIGA “Design for Good”
Spring 2012
In partnership with the National chapter of AIGA, I worked on re-designing content and packaging that is given to patients considering, undergoing, and recovering from gastric bypass surgery.
Skills
Adobe Creative Suite
InDesign, Photoshop, Illustrator, Dreamweaver, After Effects, Premiere Pro
UX
Sketch, InVision, Figma
LUMA / Human-centered Design
Web / E-Mail / CRM
HTML, CSS, Wordpress, Squarespace
Salesforce Pardot, Marketo, Hootsuite
Microsoft Office
Word, Powerpoint, Excel
Photography
Analog and digital formats
Printing
Letterpress, Screenprint
CERTIFICATIONS
LUMA Institute
Practitioner of Human-Centered Design Thinking
Institute for Integrative Nutrition
Integrative Nutrition Health Coach